Audi drivers around the world find themselves asking, "What does Audi mean?" The derivative of the name "Audi" comes from the founder August Horch's surname. When August Horch created the Audi brand, August's surname, "Horch," had already been trademarked. A clever business partner suggested August use the Latin translation of his last name-- Audi! Find out more about the history of Audi, the story behind its logo, and more from the brand below. 

History of Audi: How it Started

In 1899 in Cologne, August Horch founded Horch & Cie. After multiple disagreements with the board, August left and created his second car company--Audi. Thanks to a winning streak in the Austrian Alpine Runs from 1911 to 1914, Audi quickly gained a reputation worldwide as a high-performing vehicle maker. After the First World War, August left the company, but Audi continued to grow and become a top brand in the luxury car segment. 

Audi Logo: Behind the Four Rings

The history of Audi has shaped the easily recognizable Audi logo. Each of the four Audi rings symbolizes the four previously independent motor-vehicle manufacturers: Audi, DKW, Horch, and Wanderer- that came together in 1932 to form what's now known as Audi AG. 

History of Audi: Luxury Car Innovation 

The history of Audi is marked by the brand's forward-thinking and innovation. Thirty-five years ago, Audi introduced the first permanent all-wheel drive system created for passenger vehicles-- Audi quattro® all-wheel drive. Before and after the introduction of this ground-breaking feature, Audi has continued to push the future of the brand and the automotive industry with advancements like: 

  • Audi Sport® - Including the R8 and RS models, this lineup was crafted from their record-breaking technology. 
  • Audi e-tron® - Offering an all-electric SUV with upcoming Sportback and GT models.
  • Audi MMI® - Use cutting-edge touchscreen technology to move through climate control, entertainment, and more
  • Audi TFSI® - By combining direct-injection with forced induction supercharging or turbocharging, this increases both fuel economy and power

As impressive as these advancements are, these are only the tip of the iceberg of what Audi has to offer. 

Find the Future of Audi Today at Audi Fremont!

There's no doubt that Audi will continue to innovate and move the automotive industry, particularly the luxury vehicle segment, into the future. Experience the future of automotive today,by exploring new Audi models at Audi Fremont. We even offer a modern shopping experience with a complete online buying experience via our Express Store!


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